In 2022, The Doing Good Foundation and JX Strategy continued their mission to amplify the message of The Church of Jesus Christ of Latter-day Saints by leveraging digital platforms to invite millions to engage with temples and Visitors’ Centers worldwide. This work, rooted in the directive to “be anxiously engaged in a good cause” (D&C 58:26-28), has transformed digital spaces into welcoming gateways for learning about the Gospel.
Here’s a detailed look at the progress made this year and the inspiring impact of these efforts.
2022 By the Numbers
- 5 million digital touchpoints created since the pilot in 2020.
- 1.5 million website visitors across all participating temple websites.
- 2,470 search terms ranked in the top 20 on search engines.
- Over 5,000 online reviews shared across platforms like Google, Yelp, and TripAdvisor.
- 3.2 million people reached through social media campaigns.
A Growing Digital Presence
The initiative started with one goal: increase visits from friends to temple Visitors’ Centers. By focusing on enhancing online visibility, creating engaging content, and providing user-friendly tools for scheduling and exploration, the project now spans multiple locations, including Oakland, Mesa, Washington D.C., and Rome.
Spotlight on Key Temples
Oakland Temple
TempleHill.org continues to connect the Bay Area community with the Oakland Temple, highlighting events, articles, and spiritual opportunities.
- 47,862 website visitors, with 35% estimated to be friends.
- 6,392 email subscribers, growing by 112% in 2022.
- Over 17,000 tickets reserved for events, with diverse and multicultural audiences attending.
Mesa Temple
Following the success of the 2021 open house, MesaTemple.org focused on community engagement.
- 110,000+ attendees at the Easter Pageant, supported by 120,000 page views.
- Ranked as the #1 attraction in Mesa on TripAdvisor.
- Visitors’ Center missionaries reported 63 Book of Mormon handouts and 187 referrals in one day during Christmas.
Washington D.C. Temple
The 2022 open house was a monumental success, with 350,000 attendees and a seamless transition to a Visitors’ Center-focused website.
- 64,000 invitations sent for the Festival of Lights, leading to sold-out events.
- Social media reached over 300,000 users, fostering community relationships.
Rome Temple
The multilingual TempioDiRoma.org expanded its global reach.
- 26,612 website visitors in 2022, with content available in 15 languages.
- Articles like “What is the difference between the Catholic religion and the Church of Jesus Christ of Latter-day Saints?” reached #1 rankings globally.
Building Bridges Through Content
Articles and event-focused content played a key role in 2022, offering spiritual insights and fostering understanding of temple experiences.
- Oakland: Articles received 19,031 views, with top-performing content like “Christmas Lights at the Oakland Temple.”
- Mesa: Over 28,757 article views, with the Christmas Lights feature drawing 20,928 visitors.
- Rome: Missionary-written articles boosted global visibility, contributing to 900+ top-20 search rankings.
TripAdvisor Triumphs
TripAdvisor has emerged as a crucial platform for boosting visibility.
- The Oakland Temple retained its position as the #1 attraction in Oakland.
- The Mesa Temple achieved #1 in Mesa and received a 2022 Travelers’ Choice Award.
- The Rome Temple climbed 455 spots to rank in the top 100 attractions in Rome, earning its own Travelers’ Choice Award.
Social Media Impact
Social platforms have been pivotal in engaging audiences and sharing uplifting content.
- Oakland: Over 10,000 users reached through live streams.
- Mesa: 470,750 Facebook reach and 30,631 Instagram reach.
- Washington D.C.: Campaigns reached over 300,000 users, driving event attendance.
Email Communications
Email continues to be a cornerstone of outreach, with highly engaged subscribers:
- Oakland: 44% average open rate, reaching 4,006 subscribers per campaign.
- Mesa: 184,850 emails sent, with a 58.3% open rate.
- Washington D.C.: Festival of Lights emails reached 63,144 people, with 55% opening the invitations.
Looking Ahead
2022 was a year of growth, innovation, and spiritual connection. As these digital platforms continue to evolve, they promise to bring the Gospel to even more hearts worldwide.
Let’s continue this journey of doing good, one digital touchpoint at a time.
Discover More:
- Explore the Oakland Temple: TempleHill.org
- Visit the Mesa Temple: MesaTemple.org
- Experience the Rome Temple: TempioDiRoma.org
- Learn about the Washington D.C. Temple: DCTemple.org
Join us in building connections, sharing faith, and doing good.
